How to Improve Your Email Scoring and Deliverability

email scoring

Sender Score: A metric similar to credit scoring

An email scoring sender’s score is a metric that reflects their reputation as an email marketer, much like a credit score for a bank. It sits on a scale from 1-100, and it has the ability to impact your email deliverability.

A good email score helps ensure that your emails land in your subscribers’ inboxes and not in the spam folder, while a bad one can have a negative impact on your brand. To boost your email score, you should optimize your email for deliverability, monitor your bounce rates, and make sure your subscribers can unsubscribe from your emails easily.

The Power of Email Scoring: How to Improve Email Deliverability and Fight Fraud

Mailbox providers and spam filtering tools use a variety of data sources to determine how trustworthy an email sender is. These include data from various external blacklists, spam filters, and security companies.

Using an email reputation tool is a good way to understand how mailbox providers are sorting your messages, and it can help you avoid sending unwanted emails that get filtered into spam. Some of these services offer free tools that allow you to check your sending reputation for your domain and IP address.

Improve your subject line

A great subject line makes or breaks whether your email campaign gets opened. Without an attention-grabbing subject line, a large percentage of marketing emails get lost in the inboxes of your customers.

Avoid words that may be interpreted as spam

Words that might be interpreted as spam include phrases such as “buy,” “online degree,” and “freedom.” In addition, if your content contains too many images, it will be flagged as a potential spam email by spam filtering services. Fortunately, there are ways to minimize the risk of your content being marked as spam by using image optimization techniques.

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